Black Friday 2026 is still more than two weeks away, but the sales have already started, with Amazon confirming its Black Friday Week will run from 19 to 30 November and early deals already live at Best Buy and Costco, according to ChannelX and Bee Bulletin. Black Friday itself falls on Friday 27 November this year, with Cyber Monday on Monday 30 November.
Amazon announced on 9 November that its Black Friday Week would bring more than a million deals across its range, according to ChannelX, which reports the event runs from 19 to 30 November. Customers in the UK can save across categories including Samsung, LEGO, Ninja, Shark, CeraVe, Oral-B and Sony, according to ChannelX, with savings on Amazon devices from 16 November and fashion deals of up to 40 percent. The "more than a million deals" figure is Amazon's own claim for the event.
For shoppers who do not want to wait, Best Buy's Early Black Friday Deals began on 6 November and Costco's holiday savings run through 15 November, according to Bee Bulletin. Walmart's Early Black Friday Deals start on 12 November, and the biggest wave of sales lands on 19 November, when Amazon's Black Friday Week, Best Buy's 10-day Black Friday Doorbusters and the Microsoft Store sale all begin, according to Bee Bulletin. In Canada, Best Buy is also running a 48-hour Singles Day sale on 10 and 11 November, according to Canooq.
Adobe forecasts that electronics prices will bottom out at about 30 percent off on Cyber Monday, according to Bee Bulletin, with television discounts expected to peak at around 23 percent on Black Friday itself. Amazon's first look at its own sale promises up to $600 off selected Sony and Hisense televisions and up to 30 percent off selected laptops and gaming PCs, according to Bee Bulletin, citing Amazon's 9 November announcement. Those forecasts are projections, not guaranteed prices, and prices checked on 10 November can change.
Not every retailer has shown its hand yet. As of 10 November, Apple had not announced a Black Friday promotion of its own, and no console hardware deal had been announced by Sony, Microsoft or Nintendo, according to Bee Bulletin. Shoppers comparing offers should check the price against the same item's recent selling price, since early "Black Friday" prices are not always the lowest a product will reach before Christmas.