Diageo has launched a limited-edition Baileys Dubai Chocolate flavour, available exclusively in Dubai, according to Caterer Middle East.
The cream liqueur, flavoured with chocolate and pistachio, went on sale on Saturday, 24 October 2026, priced at 99 dirhams for a 50cl bottle, according to Global Drinks Intel. It is available exclusively through alcohol retailer African + Eastern, initially at its Dubai Mall outlet before rolling out to the retailer's full network.
According to What's On Dubai, the flavour is the first Baileys flavour launched specifically for the UAE market, and it will not be sold in other international markets or through duty-free outlets. Only a limited number of bottles were produced, with sales continuing while stocks last.
The launch taps into the viral Dubai chocolate phenomenon, according to Caterer Middle East. The original Dubai chocolate bar, filled with crunchy kunafa strands, pistachio cream and tahini, was created in 2021 by Dubai-based Fix Dessert Chocolatier and became a global hit after a TikTok video went viral in late 2023, according to Iranian UAE.
Alcohol in Dubai may only be purchased by people aged 21 and over from licensed retailers, according to Iranian UAE.
Photo: Dubai Mall at night. Photo by Marek Ślusarczyk, via Wikimedia Commons. Licence: CC BY 3.0.