Ninety percent of high-net-worth travellers in Asia Pacific now consider wellness a key factor in their travel decisions, according to a new report by Marriott International's Luxury Group.
Based on responses from 1,750 affluent travellers across Singapore, Australia, Japan, Indonesia and other key markets, the study paints a picture of a more purposeful, personalised and emotionally driven approach to luxury travel, according to Marketing-Interactive.
While traditional spa retreats still appeal, demand is growing for more holistic offerings such as sound healing, sleep therapies and forest immersions, according to the report.
Asia remains the go-to destination for wellness-led travel, with 26 percent of respondents planning a dedicated retreat in the region, according to the report.
Spending is trending upwards, with 72 percent of respondents planning to increase their luxury travel budgets in the coming year, led by travellers from Australia, Indonesia and Singapore, according to the report. Family trips top the priority list, with 47 percent most willing to splurge when journeying with their immediate families.
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